​BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS CONDITIONER...

PURE MIRACLE RENEW is an anti-ageing, rejuvenating shampoo with a blend of essential amino acids and exclusive ‘Pure Complex’ (certified 100% organic extracts). Restores youthful body and bounce into ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic...

PURE MIRACLE RENEW is an anti-ageing, rejuvenating conditioner with a blend of essential amino acids and exclusive ‘Pure Complex’ (certified 100% organic extracts). Antioxidant-rich blend helps restore elasticity and shine to ageing hair. BENEFITS: Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water...

BENEFITS Define shape and eliminate frizz for beautiful touchable natural looking curls / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Exclusive ‘Pure Organic Complex’™ (100% organic extracts) reduces environmental damage to hair and scalp / Curl enhancing foam / Leave-in...

BENEFITS Body building volume and texture that can be layered, styled and reworked to perfection / Invisible lightweight finishing /working spray for fine-medium hair types / Quick drying, non-greasy formula can be easily removed without leaving a residue / Perfect for styling hair with hot tools / Thermal defence protects...

BENEFITS Slips through the hair creating the perfect tousled look that is re-mouldable. Create form and shape with increased definition and texture giving hair a fuller appearance.   DESCRIPTION Pure Forming Paste is perfect for creating massive texture and movement in all hairstyles to last all day. Delivers firm, flexible...

BENEFITS Wax dry formula provides control with dishevelled volume for a casual matt finish / High performance finishing spray / Thermal defence protects against chemical treatments and heat styling.   DESCRIPTION PURE OOMPH WAX SPRAY Adds control and texture in all hair types. Wax dry formula for a casual matt...

BENEFITS A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style / UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat styling / Styling bodifying agents provide long-lasting memory and texture.   DESCRIPTION PURE...

BENEFITS Delivers lasting curl perfection, turning frizz into soft smooth curls / Protects against frizz caused by humidity, sun, thermal styling and chemical treatments / Moisturises, shines and seals / Controlled luscious curl control.   DESCRIPTION PURE SENSUAL CURLS is a powerful anti-frizz curl defining cream that delivers lasting curl...

BENEFITS Instant lightweight nourishment / Designed to revitalise coloured, dry delicate hair / Enriched with nutrient-rich amino acids and porosity balancing extracts to nourish and protect hair / Infused with exclusive ‘pure complex’TM (certified 100% organic extracts) / Enriched with selective treatment oils to revive, protect and shine.   DESCRIPTION...

BENEFITS Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion / Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down / Natural anti-ageing actives help protect against free radicals...

BENEFITS Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair /Instant reconstructant leave in treatment to protect and repair all damaged/coloured hair types / Hair is instantly detangled softened and frizz free / Protects hair against UV, thermal and...

BENEFITS Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.   DESCRIPTION PURE PRECIOUS ENDS with goji berry oil helps to seal ends, locks in colour and protects against styling and UV...

BENEFITS Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Repair damage from chemicals, colour and heat.   DESCRIPTION PURE PRECIOUS nurturing...

PURE COLOUR ANGEL SHAMPOO is a nourishing, anti-fade shampoo with exclusive ‘Pure Complex’ (certified 100% organic extracts) gently cleanses all colour treated hair types. BENEFITS: Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and...

PURE SACRED MASK with miracle healing powers of Argan Oil and Shea Butter combined with pure complex (100% organic extracts) help to repair, soften and shine all types of fragile, lifeless hair. BENEFITS: Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types. Enriched...

BENEFITS Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types / Enriched with selective treatment oils to enhance smooth, silky, healthier hair / Saturates hair with intensive moisture and seals it in, softens and deeply conditions.   DESCRIPTION PURE SACRED MASK with miracle...

Gentle Crème paste lightener for high performance results. Formulated with illipe butter for protection and hydration.

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

BENEFITS Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair / Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing / Prolongs colour and preserves radiance.   DESCRIPTION PURE COLOUR ANGEL CONDITIONER with exclusive ‘pure complex’TM (certified 100% organic...