BENEFITS Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair / Leaves hair feeling smoother, softer to touch, more resilient and manageable / Rebuilds chemically damaged hair improving hair colour intensity and protection against fade / Protects hair against UV, thermal and humidity.  ...

BENEFITS Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo / Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair / Protects hair against UV, thermal and humidity / Repairs split...

BENEFITS Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair / Leaves hair feeling smoother, softer to touch, more resilient and manageable / Rebuilds chemically damaged hair improving hair colour intensity and protection against fade / Protects hair against UV, thermal and humidity.  ...

PURE FUSION COMPLEX shampoo with bond building technology and exclusive ‘Pure Complex’ (certified 100% organic extracts) protects, strengthens and repairs damaged hair from chemical salon processes. BENEFITS: Beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo. Organic Ginger Oil, Rosemary...

Pure Artisan demi permanent colour creams are created for the artist within us all. Infused with Pure’s 100% Organic Certified Complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.

Gentle cleansing lather that revitalises with every wash, enhancing softness and bounce.   Benefits: Silky Softness and Shine: Achieve a smooth, luminating finish. Strengthens and Protects: Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Key Ingredients: Organic Jojoba Oil & Organic Sunflower Oil...

Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.   Benefits Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect...

Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft.   Benefits Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel. Shine: Achieve a luminating radiant finish. Frizz Control: Tames frizz for smoother,...

Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish. After shampooing, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage...

Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond, to nurture and repair your hair, leaving you with a healthy, radiant glow, perfect for all hair types.   Benefits Adds Body and Movement: Full-bodied hair without adding extra...

Butter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft.   Benefits Softening Blend: Provides immediate softness and silkiness to the hair, for a luxurious smooth feel. Shine: Achieve a luminating radiant finish. Frizz Control: Tames frizz for smoother,...

Silky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce.   Benefits Silky Softness and Shine: Achieve a smooth, luminating finish. Weightless Hydration: Deeply conditions and hydrates. Strengthens and Protects: Deeply conditions and hydrates while enhancing hair strength and guards against breakage. Environmental Defence: Antioxidants protect...

Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, and an instant illuminating effect, leaving your hair vibrant for a glass-like finish. After shampooing, squeeze out excess water from hair, then apply directly to hair saturating from mid-lengths to ends. Massage...

Gentle cleansing lather that revitalises with every wash, enhancing softness and bounce.   Benefits: Silky Softness and Shine: Achieve a smooth, luminating finish. Strengthens and Protects: Enhances hair strength and guards against breakage. Environmental Defence: Antioxidants protect hair from environmental damage. Key Ingredients: Organic Jojoba Oil & Organic Sunflower Oil...

Pump to suit all Pure 1L Variants.

Evoke instant tones are a fast-acting, conditioning ammonia free range of intermixable toners, which can also be mixed with evoke tone on tone clear to further customise your result. Evoke instant tones are specifically formulated as an express 5-minute blonde toner on levels 8-10, sealing in shine and condition without...

A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most. Each lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.

Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most.  Each use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.

Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use. Rich and creamy, the mask restores elasticity, resilience, and luminous...