So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.   Apply to freshly shampooed, towel-dry hair. Leave in for 1 to 3...

So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.   Massage into wet hair. Leave in for about 1 minute to let...

So Pure Cool silver shampoo neutralizes brassy tones. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.   Massage into wet hair. Leave in for about 1 minute to let...

The So Pure refillable bottle can be used with So Pure Clarify, Cool, Polish and Restore shampoo or conditioner. This way you will save plastic, because our refill pouches are made with less plastic*. Also, the So Pure shampoos and conditioners are 10% more concentrated, so you will need less...

The So Pure refillable bottle can be used with So Pure Clarify, Cool, Polish and Restore shampoo or conditioner. This way you will save plastic, because our refill pouches are made with less plastic*. Also, the So Pure shampoos and conditioners are 10% more concentrated, so you will need less...

Leaves hair with a pretty sheen. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes to let...

Leaves hair with a pretty sheen. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes to let...

Nourishes hair, leaving it nice ‘n glossy. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Apply to clean, towel-dried hair. Leave in for at least 3 minutes. Rinse thoroughly....

So Pure Polish makes the hair look smoother for a glossy look. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Massage into wet hair. Rinse thoroughly. Repeat if you...

So Pure Polish makes the hair look smoother for a glossy look. Has a beautifying, smoothing effect. Contains a combination of polysaccharides extracted from chia seeds, which helps smooth defrizz – and keeps it that way, even on humid days.   Massage into wet hair. Rinse thoroughly. Repeat if you...

So Pure Restore makes the hair look healthier and more moisturized. Rich, nourishing moisture for dry, damaged hair. Prickly pear extract helps hydrate each strand from the inside out. So Pure Conditioner keeps the hair weightless.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes...

So Pure Restore makes the hair look healthier and more moisturized. Rich, nourishing moisture for dry, damaged hair. Prickly pear extract helps hydrate each strand from the inside out. So Pure Conditioner keeps the hair weightless.   Apply to freshly shampooed, towel-dried hair. Leave in for 1 to 3 minutes...

Deeply moisturizes hair on multiple levels.Prickly pear extract helps hydrate each strand from the inside out. Plush, sumptuous formula, which makes the hair look healthier and more moisturized.   Apply to clean, towel-dried hair. Leave in for at least 3 minutes. Rinse thoroughly.   The So Pure range won the...

So Pure Restore makes the hair look healthier and more moisturized. Mild, gentle cleaning for dry, damaged hair. Prickly pear extract helps hydrate each strand from the inside out. Leaves hair looking and feeling its best.   Massage into wet hair. Rinse thoroughly. Repeat if you like.   The So...

So Pure Restore makes the hair look healthier and more moisturized. Mild, gentle cleaning for dry, damaged hair. Prickly pear extract helps hydrate each strand from the inside out. Leaves hair looking and feeling its best.   Massage into wet hair. Rinse thoroughly. Repeat if you like.   The So...

Pump to suit Keune So Pure 1 Litre bottles

Unlock your hair's allure with our lightweight spray wax, a versatile styling essential for all hair types. The ultrafine, non-oily formula adds an airy touch of texture and definition, creating a natural, polished look.   Ideal for taming frizz and flyaways, this spray wax is perfect for achieving a sleek...

A specially formulated hairspray which provides a versatile long-lasting support. Brushes out instantly and does not leave product flakes behind.  Contains provitamin B5 Strong but flexible hold and Instant drying.

Who needs crunchy hair? With Cashmere Cloud, you can easily add fullness while keeping hair soft and conditioned.   Infused with Panthenol, Vegetable Proteins, and Vitamin E, it adds body and nourishes your hair and scalp, offering heat protection up to 230°C/446°F.   This product creates bodacious volume with a...

Create rough, playful textures with Claytime, our matte molding clay! Formulated with Dry Cleansing Complex, it absorbs excess oil from the scalp, while corn starch provides a flexible hold for a workable look.   Ideal for short hair and suitable for all hair types, Claytime offers a strong hold and...